SEO strategy needs to consider two aspects: offsite SEO and onsite SEO. Offsite SEO includes backlinks and social media strategies while onsite SEO takes into consideration the content used and the SEO web design. Here are some things that you should consider when it comes to your web design to enhance your website for search engine searches and better ranking:
* You need to carry out your keyword research bearing in mind the importance of using the correct ones. The words you want to use are those that have the highest potential for traffic. In addition you will also need to look at how much competition the said keyword will generate. Potential for traffic generation and competition should be well balanced if you are to see success with the particular keyword.
* It is a good thing to focus on one keyword for each page. That keyword should be a primary keyword and should be the targeted word for the said page. There is also a trend to have secondary keywords scattered within the page.
* To properly optimize your SEO web design it is important that you also optimize the URL for the website and the page. The keyword used in the content of that page should also be reflected in the url of the page.
* Make sure that your headings and title carry the keyword as well. It should be in the beginning of the title of the page where possible as this is one of the main indicators that search engines look for when they are categorizing pages. It is important that you also use the selected keyword in the headings of your content for success albeit not all headings.
* When using images or videos use a descriptive file name and where possible have the keyword within that file name. Never post a file with random numbers and words for a file name. Add an alt-tag to the description you select for the image as well. Be sure to use smaller images rather than large ones which can slow your page load times and by so doing reduce the performance of your website.
SEO web design is critical if you are to receive the page ranks that you are looking for. It is important that you have a professional carry out a site audit and advice on changes that you can make if you are to see the success that you are hoping for.
Proper SEO web design is one of the major factors taken into consideration by search engines. You need to think through it well if you are to see the anticipated success.
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