There’s been a lot of excitement recently about the new Geofilters that Snapchat has introduced. The beauty of these filters is that they can be personalized, meaning that you can now produce highly individualized and customized images. The Geofilters are hugely popular for personal events, such as weddings, birthdays, reunions, engagements, anniversaries, and graduation parties. On the Snapchat website there are ways of creating your own Geofilters, and for users that need a quick solution, this is very useful. Some users however, would prefer additional tools and options to choose from. In this case, users will find it much easier to use a website like Geo-Filter which allows them to create completely custom filters with endless possibilities. If you aren’t the most creative, hiring a designer is the best alternative if you would rather let a professional take care of the design. The creative expert will learn exactly what you want, and will be able to create an eye-catching design that will be emailed to you in only a few days. You can then review, request revisions if you’d like changes, and submit the filter to Snapchat. The process is easy and fun for anyone looking to create filters on Snapchat. Whether you are using the tools available to create your own, or hiring a designer, you will quickly realize how easy it is to have your own custom filters available on Snapchat for everyone to see and use!
Using Geofilters for business purposes
Companies have started encouraging their employees to snap from the office and many now have their own custom branded filter that can be used in or near the office. Having a branded Geofilter at an office lets employees take Snapchat pictures and videos while at the office and overlay the custom filter. They can then share the pictures with their friends and this allows companies to put their name in front of people in a unique way and it also shows that your company is a great place to work. Custom filters are also great for business events. Having a custom filter encourages participants to snap about their experience and this will greatly increase the publicity. There are endless possibilities for businesses to get creative with the placement and design of custom filters on Snapchat.
Snapchat allows you to choose where the filter will be displayed using something called a geofence which is the geo-location that the filter will be available to Snapchat users. If you cover a large enough location with your branded filter, there is a good chance that people using Snapchat will discover the branded filter with your message and visit your store, restaurant, event, etc. Snapchat will provide analytics letting you know how many people used and saw your branded filter. This is going to become an even bigger way of reaching people in a specific location. People who use your filter will spread the word even further to their friends and followers, creating an immediate and highly effective form of marketing for your brand.
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